Media kit and brand guidelines
Backgrounds
Texture with intent. Grain, gradients, and the backdrops that set the CHAOS tone. Drop them behind copy, imagery, or nothing at all — they're built to hold their own.
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Brand Colors
Five values. One system. The full CHAOS palette, with hex codes ready to paste. Dark for weight, Pink for signal, Steel Blue and Blush to balance it all out.
Typography
One family. Every voice. CHAOS runs on Inter — clean, modern, and built to stay legible from headline to fine print. Use its weights to set the rhythm; let the words do the rest.
About CHAOS
"CHAOS is an AI-powered spatial intelligence platform that predicts how cities and their demand for housing, services, and infrastructure will evolve. It combines open, private, and behavioural data to help real estate developers, investors, and cities make faster, evidence-based location decisions."
Founder's bio
The person behind the mission. Natalia's story, ready for press, panels, and profiles — architect, computer scientist, and the conviction that cities can be built smarter and more human.
Natalia Rincón-Eriksson - Cofounder & CEO
Bold. Visionary. Purpose-driven.
Natalia is an architect, computer scientist, and entrepreneur driven by the belief that technology and design can—and must—reshape the way we live in cities. As Founder and CEO of CHAOS, she leads a mission to transform urban decision-making through data, empathy, and innovation—building cities that are not only smart, but human-centered, equitable, and sustainable.
Her journey has taken her across continents, from international architecture studios to serving on a municipal council in Finland, giving her a global perspective on how societies are built, governed, and evolved. Along the way, she has learned that leadership is not just about strategy—it's about vision, conviction, and the ability to inspire action.
Valedictorian by training, speaker by passion, and systems thinker at heart, she brings together the analytical rigor of computer science with the creativity of architecture. Her work is deeply influenced by the mission-oriented approach of thinkers like Mariana Mazzucato, believing that bold goals, guided by shared purpose, can drive innovation that benefits all.
As CHAOS grows internationally, her focus is on scaling impact—empowering governments, organizations, and citizens to make better, data-informed decisions for the future we all share. She is here to build bridges between technology, policy, and people—because the future of cities is not just about progress, but about purpose.
Valeri Tsatsishvili
Co-founder & CPO
Valeri is passionate about extracting and productizing insights from data.
He loves the process of shaping the product based on market needs, exploration and optimization of product-market fit—constantly balancing company vision and customer requests and making sure they align.
As his role requires, he can communicate and work very comfortably with the development team as well as with business stakeholders.
