CASE STUDY
Turning data into confident real estate decisions
treco is a Finnish real estate investment and advisory company focused on serving professional investors with residential portfolios of approximately 50–500 apartments. By combining asset management expertise with a data-driven approach, treco helps clients optimize portfolio performance, improve rental income, and make informed investment decisions in an increasingly complex housing market.
treco has positioned data as a central element of its strategy. To support this approach, the company uses CHAOS’ Rent Navigator Tool to access comprehensive rental market data, demographic insights, and regional trends.
Customer:
treco
Use Case:
Estimating rent prices and the housing market
Industry:
Property asset management
Treco integrates CHAOS into its core decision-making process, using data to guide pricing, positioning, and investment strategy. By replacing intuition with structured market insight, the team can identify the right pricing levels, avoid costly misjudgments, and justify recommendations with confidence.
CHAOS enables Treco to move faster and more accurately, ensuring that every decision is grounded in real market conditions rather than assumptions.
VERDICT
Data-driven decisions are part of Treco’s DNA.
THE CHALLENGE
Pricing rents according to the rental market
The residential real estate market has traditionally relied heavily on intuition and local knowledge when making pricing and investment decisions. While these insights remain valuable, they often lack the transparency and consistency needed for managing larger portfolios and advising professional investors.
For treco, the key challenge was ensuring that rental pricing and market recommendations could be consistently backed by reliable, up-to-date data. Accurate pricing is critical in rental portfolios, where even short vacancy periods can significantly affect returns.
Without robust data tools, evaluating market conditions across different regions, understanding seasonal fluctuations, and providing evidence-based recommendations to clients can be time-consuming and uncertain.
“These kinds of features [rent data] are especially important in rental brokerage, where proper pricing helps avoid vacant months, which in these portfolios can accumulate to thousands of euros.”
Nikodemus Nousiainen
CEO of treco
To strengthen its data-driven approach, treco uses CHAOS’ location intelligence platform to access integrated datasets covering rental markets, demographics, and regional trends.
Rental data provided by CHAOS has become one of the most frequently used tools within the company, supporting the team on a weekly and sometimes daily basis. The platform enables treco to analyze rental price levels across different locations, evaluate seasonal market dynamics, and benchmark properties against comparable assets.
Beyond pricing decisions, CHAOS data also supports the production of regional analyses for treco’s clients. Demographic insights, migration trends, and population forecasts help investors understand the underlying drivers shaping local housing markets and guide long-term investment strategies.
By consolidating multiple data sources into one platform, CHAOS allows treco to transform complex datasets into actionable insights that directly support client advisory and portfolio optimization.
THE SOLUTION
Using Rent Navigator to validate rents
THE RESULT
More confident decisions and stronger portfolio performance
With CHAOS supporting its operations, treco has strengthened its ability to deliver transparent, data-backed recommendations to investors.
The platform enables the team to:
Support rental pricing decisions with reliable market data
Reduce vacancy risk by aligning rents with real market conditions
Provide clients with evidence-based investment recommendations
Produce regional market analyses using demographic and trend data
Improve confidence in decision-making across portfolio strategies
As a result, treco can provide investors with clearer insights into market dynamics and support portfolio development with measurable, data-driven analysis.
For treco, data-based decisions are more than just a tool, it is a core part of the company’s identity and a key driver of its competitive advantage in the real estate investment advisory market.
Proper pricing backed by data can save thousands in lost rent
